Creative Soccer Culture

Performance

6,396 Articles


Performance Football Apparel

Spurs Debut Their 20/21 Training Collection

As they look for that extra yard of sharpness ahead of their return to Premier League action on Friday night against Manchester United, Tottenham Hotspur have debuted their Nike 20/21 training collection.

Performance Football Apparel

Umbro Launch The Bournemouth 20/21 Home Shirt

With one eye on the start of a new season, Umbro launch the Bournemouth 20/21 home shirt, and it will also be worn for the remaining nine games of the 19/20 season. It features a striking gradient design that brings a modern twist to the classic red and black stripes of the club.

Performance Football Boots

New Balance Launch The Limited Edition 'Rise & Reign' Pack

Giving its starring duo a seasonal refresh ready for the return to action, New Balance launch the ‘Rise & Reign’ pack, presenting the newly released next generation Tekela V3 and Furon V6 in contrasting light and dark colourways.

Performance Football Apparel

PUMA Launch Marseille 20/21 Home & Away Shirts

Attention shifts to a new season, as PUMA launch the Olympique de Marseille home and away kits for the 2020/21 season. Arriving under the banner ‘Le cOMbat Continue’ the campaign embraces Marseilles fighting spirit on and off the pitch as they prepare for new challenges in the season ahead.

Performance Football Apparel

Juventus Launch Special Locker Edition Home Jerseys

Rolling out the most special of special editions in celebration of the imminent return of Serie A action, Juventus have unveiled ‘locker edition’ jerseys – shirts worn by the players themselves. There are 500 available, with six athletes providing the shirts in question.

Performance Football Apparel

adidas Unveil Ajax 20/21 Away Shirt & Training Collection

Inspired by the past but with one eye on the future, adidas release the Ajax 20/21 away shirt. The design takes a mix of blue tones with and mixes it with a modern interpretation of the types of graphic patterns which were popular in the eighties and nineties.

Performance Football Apparel

adidas Launch Bayern Munich 20/21 Home Shirt

Stripping back to the essentials for a no-nonsense approach that is typical of the German side, adidas launch the Bayern Munich 20/21 home shirt. The clean and simplistic design will debut in the DFB-Pokal semi-final against Eintracht Frankfurt tonight.

Performance Football Boots

Lotto Launch The Stadio 'Made In Italy' Whiteout Edition

The Lotto Stadio is one of those iconic boots that has withstood the test of time, existing as a premium K-leather option, with the ultimate hallmark of quality that is ‘Made in Italy’. And now it’s presented in a pristine whiteout look, wrapping the classic in nothing but premium vibes.

Performance Football Apparel

adidas Launch Juventus 20/21 Training Collection

As Serie A nears its long-awaited return, a measure of attention turns to the next campaign, as adidas launch the 2020/21 Juventus training collection. Clean designs all round, the collection sees simplistic monotone colourways spread across tees, tops, shorts and track bottoms.

Performance Football Boots

Could Players Abandon Boot Contracts In The Future?

Whilst many people dream of signing a boot contract with one of the biggest sporting brands of the world – being supplied with the best and newest boots for free – could we soon see a shift towards elite players snubbing traditional boot deals in favour of creative and commercial freedom? Freedom to wear whatever they want, whenever they want?

Performance Football Boots

Review: Euro 2020 Boot Packs Repurposed

As we all know, right about now we should be one week away from the kick off of Euro 2020. Of course, that’s now not happening, but it’s been replaced by the welcome return of domestic action across the continent, as the major leagues seek a conclusion to the 2019/20 season. And the major brands have adjusted their plans accordingly, repurposing their tournament packs for this final flourish of football.

Performance Football Boots

PUMA Launch The 'Rise Pack'

With the return of football drawing nearer and the excitement surrounding the restart of the season intensifying, PUMA launch the ‘Rise Pack’, giving the Future 5.1 and ONE 20.1 a midseason refresh with dazzling new NRGY Peach and Fizzy Yellow split colourways.

Performance Football Boots

New Balance Launch The Tekela v3

Taking strides into a new world of boot design, New Balance unveil the next generation Tekela v3 "Futuresight" edition, the first laceless football boot from the brand, and it comes wrapped in a “Navy Eclipse/Silver Metallic” colourway, with a kaleidoscopic palette of “Varsity Orange, Chromatic and Atomic Yellow and Neo Crimson and Flame” highlighting the strike zone.

Performance Football Apparel

Looking Back On 5 Years Of adidas x Juventus

Juventus and adidas have been in partnership for five years now, and the relationship has developed and strengthened with every passing year, building to the crescendo that was the immense Palace crossover. But that’s far from the end of the Juve and adidas story. With the deal being extended to 2027, this partnership is only just getting started

Performance Football Apparel

Nike Launch Spurs 20/21 Training Wear Collection

Preparing to enter into a fourth season together, Nike launch the Tottenham Hotspur 20/21 Training Wear Collection, which features a combination of “Lava Glow” and “Binary Blue” across tees, drill tops, tracksuit trousers and shorts, while a standout design is reserved for the new pre-match shirt.

Performance Football Boots

Nike Launch The 'Neighbourhood Pack'

Celebrating the places that football is born from, Nike launch the ‘Neighbourhood Pack’, with designs across the Mercurial, Phantom VNM and VSN II, and Tiempo that feature zip codes highlighting key neighbourhood football hotbeds in Europe and South America.

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.