Creative Soccer Culture

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Performance Football Apparel

Nike Launch Club América 2020/21 Jersey

With a design that honours the heritage of the Mexican side, Club América unveil their 2020/21 Nike away jersey to celebrate “a new decade of greatness”, with a fresh take on the iconic inverted triangle on the chest.

Performance Football Boots

adidas Launch The 'Uniforia Pack'

Bringing a freshness to the field of play ready for the return of football, adidas launch the Uniforia Pack. Designed at the intersection of art and football, the Uniforia boot pack celebrates the unity and euphoria-inspiring power of the two, possessing a shared ability to evoke creativity & self-expression.

Performance Football Apparel

Art Of Football Launch NHS England Shirt

While we should all be gearing up to roar on the Three Lions at Euro 2020 in the next month, current circumstances mean that that’s not happening, and instead we should all be throwing our support behind the NHS. With that in mind, Art of Football have produced a special NHS-inspired England football shirt, based on the iconic Italia ’90 third shirt.

Performance Football Apparel

adidas Launch Sao Paulo 2020/21 Away Shirt

Arriving with a traditional feel, adidas launch the Sao Paulo away shirt for the 2020/21 season. The look doesn’t stray far from the last few seasons, with some minor tweaks differentiating it, helping the club celebrate its 90th anniversary.

Performance Football Boots

Remembering The Nike Mercurial SL

On this day in 2008, 12 years ago, Manchester United won their third Champions League title on a night of high drama against Chelsea in Moscow. And for the occasion, Nike had supplied two of their key assets – one from each side in Cristiano Ronaldo and Didier Drogba – with a radical new concept design the like of which had never been seen before: the Mercurial SL.

Performance Football Boots

Umbro Launch The Medusae III "Toreador/White/Merlot"

Ready for a return to the pitch, Umbro give the Medusae III a fresh lick of paint, wrapping it in red for a bold burst of vibrancy that’s primed for performance. With previous looks for the Medusae not veering far away from monochromatic blacks and whites, the "Toreador/White/Merlot" colourway is a bright and welcome addition to the ranks.

Performance Football Apparel

Nike Unveil Portland Thorns 2020/21 Home & Away Jerseys

Taking influence from the team name, Nike have unveiled the new Portland Thorns home and away jerseys for the 2020/21 season. Two strikingly contrasting designs, the home takes on a black visage and is named the ‘Dark Rose’, while the away is on the light side and is called ‘Untamed Thorn’.

Performance Football Apparel

Umbro Launch Santos 20/21 Home & Away Shirts

Santos become the latest club to unveil their home and away shirts for the 2020/21 season, courtesy of Umbro. A tweak on the classic white home look is joined by a black and white striped option for when the Brazilian side travel away from home.

Performance Football Boots

Nike Launch The Mercurial Superfly CR7 Safari

Celebrating the tenth anniversary of Cristiano Ronaldo’s first signature edition boot, the Safari Print Mercurial Vapor Superfly II, Nike unveil the Mercurial Superfly CR7 Safari, bringing the iconic look back into the game for another dose of CR7 signature style.

Performance Football Boots

adidas Launch The Dragon Predator 20+

This here is the limited edition adidas Dragon Predator 20+, and it’s a beast like nothing else you’ve ever seen before. Evolution in the most primal sense, the Dragon Predator mimics the look of the mythical creature, right down to a scaled upper.

Performance Football Boots

Remembering R9's World Cup Boots: 1998 – 2006

Goal machine. World Cup winner. Legend. El Fenomeno. As important as Ronaldo’s staggering goal rate was to his legacy, so too were his stunning array of boots, mapping out his career like markers on an epic journey, developing and evolving in a symbiotic relationship alongside one another. And never were those markers more apparent than at the three World Cups that the Brazilian competed at.

Performance Football Apparel

Umbro Launch Gremio 20/21 Home & Away Shirts

Entering their fifth year of partnership, Umbro launch the Gremio 2020/21 home and away shirts, which feature designs inspired by the passionate fans of the Brazilian club, along with details that call back to the team’s success in the Club World Cup of 1983.

Performance Football Apparel

adidas Launch Flamengo 20/21 Away Shirt

Combining some retro vibes with the latest hand-painted design approach from the Three Stripes’ house, adidas launch the Flamengo 20/21 away shirt, ready for when football returns in Brazil.

Performance Football Apparel

Umbro Launch Fluminense 20/21 Home & Away Shirts

Kicking off a new partnership, Umbro have launched the new Fluminense home and away shirts for 20/21, with a design that pays tribute to the 50th anniversary of the club's first national title in 1970.

Performance Football Boots

First Look At The Upcoming adidas 'Locality Pack'

We recently got our first look at the new adidas 'Locality Pack' that’s dropped in the US ahead of a full European launch this summer. The collection sees the X 19, Copa 20 and Predator 20, wrapped in vibrant monotone updates ready for summer.

Performance Interviews

adidas Creative Director Sam Handy Talks The Pogba ACE 16+ Purecontrol

Running Creative Director Sam Handy has become the latest specialist to step in front of the camera for adidas’s online ‘Creator U Class’, sharing some insights into the processes behind creating some of the most iconic designs of the last decade, including the Limited Edition Paul Pogba ACE 16+ Purecontrol.

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