Creative Soccer Culture

Performance

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Performance Football Boots

New Balance Launch The Furon V6 "Twisted Silver"

Delivering the iciest of clean drops, New Balance launch the Furon V6 “Twisted Silver”, wrapping the next-generation silo in a clean white paint job that’s accented by shots of silver bursting throughout.

Performance Football Apparel

Hope & Glory Produce @FistedAway x Soundwell Charity Shirt

We’ve seen some wild football shirt designs making their way back onto the scene recently, but now sportswear manufacturer Hope and Glory may have produced one of the wildest yet, and it comes from the mind of a five year old boy.

Performance Football Boots

Nike Launch The Mercurial Vapor ‘Future DNA’ Edition

The Mercurial Vapor XIII is the next in line to get the ‘Future DNA’ treatment, in which current performance boots pay homage to classic designs, with Nike wrapping it in the OG Superfly “Max Orange/Metallic Silver” colourway from 2009, bringing back glorious memories of prime Cristiano Ronaldo.

Performance Football Boots

Nike Launch Fresh React Gato IC Colourway

Freshening up their latest small-sided specialist for spring, Nike launch the React Gato in a striking "Black/White/Orange/Smoke Grey” colourway, tying it into the rest of of the pack that was launched last month.

Performance Football Apparel

Nike & AIK Launch The Special Edition 1891 Behrens Jersey

Having debuted their latest special edition effort in their recent 3-1 Svenska Cupen group stage win over Kalmar FF, AIK and Nike officially launch the 1891 Behrens Edition jersey. The design reinforces AIK’s position as one of the most stylish teams in the world, whilst nodding to the heritage of the club.

Performance Football Apparel

adidas Launch The Sao Paulo 2020/21 Home Shirt

Primed and ready for its first appearance on pitch this weekend, adidas have launched the Sao Paulo 2020/21 home shirt, which celebrates the club’s 90th anniversary. The design sees the classic red, white and black tricolour band across the chest, with the club crest once again taking its position front and centre.

Performance Football Boots

How The Hypervenom Became An All-Time Nike Classic

When Nike announced that they were killing off the T90 in 2013 in favour of a new boot series players weren’t happy. The T90 was, and still is, one of the most loved football boots ever, so for us to be discussing its successor as a possible all time Nike classic shows just how perfectly the Swoosh delivered the Hypervenom.

Performance Football Apparel

adidas Launch Scotland 2020 Away Shirt

Launching under the campaign header of “When we go together, nothing matters more”, adidas has unveiled the Scotland 2020 away shirt, which sees a sky blue and white body graphic accented by touches of navy.

Performance Football Boots

adidas Launch The Limited Edition Predator Mania "Tormentor"

This is it. This is the one you've been waiting for. When adidas launched the Predator 20+ Tormentor last week with a design inspired by the 2002 "Japan Blue" Predator Mania, all it did was, well, make us want a re-make of the 2002 "Japan Blue" Predator Mania and now we've got it in all its red tongued, rubber finned glory.

Performance Football Apparel

AIK Debut Their Latest Special Edition Shirt

Widely renowned as one of the most stylish clubs in the world, AIK are back at their special edition game, debuting a pristine retro-infused Nike shirt in their 3-1 Svenska Cupen group stage win over Kalmar FF. The shirt boasts a stripped back design that places emphasis on the beautifully oversized club crest.

Performance Football Equipment

The adidas GMR Chip Merges Football & Gaming

In a first of its kind adidas have partnered up with EA and Google to create the GMR chip which slots into the insole and measures a player’s passes, shot power, distance and speed on-pitch, to unlock exclusive in-game rewards on FIFA, to improve their Team OVR and compete in leaderboards.

Performance Football Boots

adidas Launch The Predator 20+ "Tormentor" Colourway

Landing as just the third paint job on the new-generation Predator 20+ adidas introduce the "Tormentor" edition which arrives in another familiar Predator colour combination. The aggressive looking silhouette is refreshed for spring as the Three Stripes kick off their "Tormentor" pack in laceless style.

Performance Football Boots

Nike Launch The PhantomVSN 'Future DNA' Edition

Nike fire up their nostalgia machine by unveiling the first release of a throwback-infused collection. What we're looking at here is the first of four boots that'll be launched as part of the 'Future DNA' pack, and kicking things off is the PhantomVSN dressed up as the Nike Hypervenom launch colourway from 2013. 

Performance Football Apparel

PUMA Launch Palmeiras 2020 Home & Away Shirts

PUMA have unveiled the 2020 home and away shirts for Sociedade Esportiva Palmeiras under the campaign “Uma Camisa com História” (A Shirt with History), with designs that feature two unique prints inspired by the club’s Italian immigrant origins, celebrating the history of what is now one of the biggest football fanbases in Brazil.

Performance Football Apparel

Balenciaga Unveil AW20 Football Kits at Paris Fashion Week

High-end fashion brand Balenciaga unveiled a series of football kits as part of their AW20 collection at Paris Fashion Week at the weekend. Stepping into the world of football to take a first experimental run-up at producing a kit, the French fashion label have taken their shot to get involved in a thriving fashion-infused football market.

Performance Football Boots

Umbro Launch The UX Accuro & Medusae "White/Blue"

Umbro turn on their spring style by completing their full boot collection as the 19/20 campaign enters the business end of the season. Wrapped in a combination of "White/Medieval Blue" the Medusae III and UX-Accuro III take on refreshed aesthetics to join the Velocita V.

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