Creative Soccer Culture

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Performance Football Boots

Nike Drop The 2024 'Shadow Pack'

As teams start to gear up for preseason, Nike presents the latest version of its ‘Shadow pack’, providing understated blackout versions of the Air Zoom Mercurial Vapor XVI, Superfly X and Tiempo Legend X alongside the already released Phantom GX II and Luna II.

Performance Football Apparel

New Balance Reveal LOSC 24/25 Away Shirt

Continuing the club’s 80th anniversary celebrations, New Balance reveal the new away shirt for Lille OSC for the 24/25 season. It features a vibrant new design, whilst paying homage to the industrial heritage of Northern France.

Performance Football Apparel

Werder Bremen Reveal 24/25 Home Shirt By Hummel

Inspired by the Bremen flag, serving as a representation of the shared identity between the city and club, Werder Bremen have revealed their new home shirt for the 24/25 season from hummel.

Performance Football Boots

Diadora Launch The Maximus Elite LE 'Gold' Edition

Bringing back a classic from the past in some seriously premium style, Diadora drop the Maximus Elite in a limited edition ‘gold’ colourway.

Performance Football Apparel

FC Copenhagen Reveal 24/25 Home Shirt From adidas

Taking a different approach to the regular kit releases that are a dime a dozen at this time of the year, Danish side FC Copenhagen have revealed their new 24/25 home shirt from adidas, and it comes with an important message: ’A simple visit to the doctor can save lives.’

Performance Football Apparel

Look Back At All 10 Venezia x Kappa Kits

Three years and ten kits later and the fairytale that has been Venezia x Kappa looks as though it’s coming to an end. So what better time to take a beat and appreciate all the kit goodness that the partnership has laid upon us.

Performance Football Apparel

Napoli Present Their 24/25 Home Shirt By EA7

Arriving alongside a new brand identity, SSC Napoli have revealed their new home shirt for the 24/25 season from EA7.

Performance Football Equipment

adidas Reveal ‘FUSSBALLLIEBE FINALE’ Ball For Euro 24 Semi-Final & Final

Two games to go for glory, and with that in mind, adidas unveil the ‘FUSSBALLLIEBE FINALE’, updating the Euro 2024 official match ball with a new silver aesthetic that nods to the silverware the final four teams are competing for.

Performance Football Apparel

Hummel Launch Real Betis 24/25 Home Jersey

Looks like classic collars are back in a big way for the 24/25 season, with hummel unveiling the new home shirt for Real Betis for the coming campaign.

Performance Football Apparel

PUMA Launch Marseille 24/25 Home & Away Shirts

Drawing inspiration from the team’s connection with the fans, and then also their geographical positioning on the Mediterranean, PUMA launch the Olympique de Marseille 24/25 home and away shirts.

Performance Football Apparel

adidas Reveal Ajax 24/25 Home Shirt

Bringing a proper traditional and classic feel to proceedings, Adidas launch the Ajax 24/25 home shirt – the 25th home shirt of the partnership.

Performance Football Boots

Skechers Launch The 'Evolution Pack'

Ready for the business end of the summer international tournaments, Skechers drop the ‘Evolution Pack’, with vibrant new looks for the SKX_01 and Razor.

Performance Football Apparel

Kappa Launch AS Monaco 24/25 Home Shirt

Ready for the club’s centenary season, Kappa launch the AS Monaco 24/25 home shirt, which pays tribute to the prestigious history of the Rouge & Blanc, with special focus on the victorious seasons in the French championship.

Performance Football Apparel

PUMA & RB Leipzig Reveal New Home Shirt For 24/25

Kicking off a new partnership for the club, PUMA have revealed the new RB Leipzig home shirt for the 24/25 season, with a design that emphasises speed and shows the team’s connection to the city.

Performance Football Apparel

Fulham Unveil 24/25 Home Shirt From adidas

Bringing a classic look into focus, Fulham and Adidas have revealed the club’s new home shirt for the 24/25 season, and it sees a return of a classic polo style collar for the first time since the 15/16 season.

Performance Football Apparel

West Ham Reveal 24/25 Home Shirt From Umbro

Gearing up for a new era under the watchful eye of Julien Lopetegui, West Ham have revealed their new home shirt for the 24/25 season from Umbro, which has a design inspired by the club’s 1960s golden era.

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