A Nike World Cup advert is an integral part to the legacy of the tournament. Twenty years on from their iconic airport advert starring Ronaldo and Romario, Nike have released their 2018 World Cup Brazilian television advert fronted by the Brasil's new golden generation.
From drinks companies to credit cards, so many brands have a pop but very few leave a legacy. Nike however have had the ability to turn heads and garner creative appreciation by those who love football and those who despise the game all the same. Specifically made for Nike Brasil, this 2018 World Cup film mixes street football with Brasil's new golden generation. From the changing room, to the Favelas, to the airport (yes, that airpot) and even in a video game, there’s a true sense of what it means to be Brazilian. With a short cameo from El Fenómeno, the advert features a nostalgic nod to Ronaldo's iconic Rio airport moment, 20 years on from one of the finest adverts of all time.
Produced by Wieden & Kennedy São Paulo, the film celebrates the identity of Brazilian football. "When we talk about inspiration, the history of Brazil in football comes to mind," says Daniel Paz, Senior Marketing Director at Nike Brazil, who adds: "Our challenge was to seek out references and make this energy clear. To be Brazilian is something that nobody can copy."
From one OG to another. The original Nike "Samba Airport" advert from 1998.
