Celebrating the passion of a city and its shared love of the beautiful game, Umbro have unveiled a 10-metre high mural in the Northern Quarter of Manchester. The mural is made up of tweets from both United and City fans and it expresses what football means to them.
Umbro is celebrating its 95th anniversary this year, and for the next part of the festivities, the Manchester-based company turned to the people of the city. Asking the question ‘What does football mean to you?’, the company received hundreds of responses and whittled the selection down to the best 11. Some of the members of the public whose messages were selected to go up on the wall attended the unveiling to see the mural for the very first time.
Umbro Head of Global Brand Marketing, Helene Hope, said: “Umbro was founded in Manchester back in 1924 and is still based here today so it’s only fitting that we kicked-off our 95th birthday celebration right here in our hometown. Football is nothing without the fans and this piece of street art, created by fans, reflects the passion Mancunians and Umbro have for the game. I think every football fan in this city that comes to look at the wall will recognise the love for football on display.”
The Umbro mural can be seen on the side of the Hare and Hounds pub near Shudehill Interchange from now until the end of April.
