Arriving as part of the brand’s ‘We are the new blood’ campaign, which celebrates the next generation of fans and players, New Balance launch the Lille OSC 20/21 home shirt.
The new Lille home shirt for the 20/21 season comes with a nod to the city’s youth culture both on and off the pitch. Synonymous with LOSC throughout their 75-year history, the familiar red shade once again seeks to connect a new legion of fans to the club through a traditional take with a twist. That twist comes in the shape of a bespoke chest graphic in navy and white that sits against the backdrop of the club’s signature team red tone.
The new home shirt also incorporates an internal badge bearing the iconic words “Nous Sommes Les Dogues”- visible only on the inside. Another addition is a crew neck insert and integrated woven LOSC neck tab.
General Manager of New Balance Football, Kenny McCallum said: “Youth and dynamism are the heartbeat of the club and the city, so it was important for us to create a kit built for performance, but with a modern look that both the players and fans would feel confident wearing.”
Pick up the Lille 20/21 home shirt at prodirectsoccer.com