PUMA & BMW join forces for limited edition evospeed
When it comes to limited edition collaborations there’s one brand that stands out. PUMA have an impressive back catalogue of boots including partnerships with Ducati, Ferrari and Hublot and now they’ve hooked up with BMW to release 535 pairs of BMW evoSPEED boots.
So why just 535 pairs? Well, bear with us... The first incarnation of the BMW M5 was hand-built utilising the 535i chassis and the M5 was preceded in 1980 by the M535i. This isn’t the first time BMW and PUMA have joined forces, the two brands have a motorsport footwear collection, but it is the first time they’ve delivered their association in football.
The PUMA evoSPEED BMW arrives in a stunning racing red paint job with dashes of crisp white on the Form Stripe and the PUMA branding on the instep of the boot. The famous BMW logo features on the heel of the boot and the ‘M’ series badge on the side with finishing touches of black on the studs and tongue.
According to PUMA the fresh aesthetics of the evoSPEED are inspired by muscles, tendons and race cars. PUMA incorporate the smooth curves and dynamic airflow lines found on race cars into the boot making the collaboration with BMW perfectly relevant and visually astounding.
BMW’s M-Sport cars are purpose built for speed and that powerful engine is translated into the evoSPEED; a boot built to offer the player the platform to reach their maximum speed. It’s another world class collaboration from PUMA who are the undisputed kings of limited editions partnerships.
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