Creative Soccer Culture

Football Apparel

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Performance Football Apparel

10 Of The Best Kit Drops You Might Have Missed This Week – 11/07/25

It’s that time of the year when the kit drops are coming thick and fast – so thick and fast, in fact, that it can be hard to keep up, and some absolute pearls can fly under the radar. Not our radar though! Here’s 10 of the best kit drops from this week that you might have missed.

Performance Football Apparel

New Balance Unveil 25/26 Bayer Leverkusen Away Shirt With Local Pride At Its Core

While Bayer Leverkusen's pre-season takes them across the Atlantic to the buzzing streets of Rio de Janeiro, their new 2025/26 away shirt takes things back to the heart of home. Presented at the start of their Brazilian training camp, the latest drop from New Balance is a love letter to Leverkusen itself — a city shaped by iron industry and serene gardens alike.

Performance Football Apparel

FC Augsburg Celebrate Swabia With A Bold Away Jersey For 2025/26

FC Augsburg and Mizuno pay tribute to the club’s home region with their new, distinctive away look for 2025/26. The launch expresses their love for Swabia’s natural beauty, whilst drawing inspiration from Bavarian cultural identity to produce a one-of-a-kind Augsburg look for next season.

Performance Football Apparel

adidas Unleash A Beast Of A Design For Tigres UANL's 25/26 Away Jersey

If football shirts are a canvas, then adidas has just painted a masterpiece for Tigres UANL’s 25/26 away strip — one that doesn’t whisper its presence but bellows with a big-cat bravado.

Performance Football Apparel

Nottingham Forest & adidas Unveil A Beauty Of A Home Kit For 25/26

Nottingham Forest and adidas are reviving the iconic stripes as they unveil the new home shirt for 2025/26. As a year of European football beckons, the Reds are celebrating a rich 160-year history by drawing inspiration from the past whilst they re-establish themselves as a football giant in the modern day game.

Performance Football Apparel

Werder Bremen & hummel Reveal 25/26 Home Kit Rooted In City Soul

SV Werder Bremen have dropped their 2025/26 home kit, and with it comes a jersey that doesn’t just represent the club — it moves with the city. Designed in partnership with hummel, this season’s strip is more than a kit; it’s a love letter to Bremen’s heartbeat: its tram lines.

Performance Football Apparel

Red Star FC & Kappa Drop Gritty 25/26 Kits Designed By Tom Ducarouge

As Red Star FC gear up for their latest campaign in Ligue 2 BKT, they’re doing so carrying the weight of 128 years on their backs. And now, thanks to Kappa and the hands of designer Tom Ducarouge, they’re wearing it too, with the reveal of their new home and away shirts for 25/26.

Performance Football Apparel

Crafted With Culture: UD Almería & Macron Unveil Stunning 25/26 Away Shirt

Weeks after announcing their new multi-year partnership, Macron and Unión Deportiva Almería officially present the club’s new Away shirt for the 25/26 season.

Performance Football Apparel

adidas & Olympique Lyon Channel Ancient Power For 25/26 Home Kit

Olympique Lyonnais and OL Lyonnes have unveiled their new adidas home jersey for the 2025/26 season—and it’s a piece that runs deeper than football. More than just fabric and stitching, this is a kit that wears its city’s history like armour, calling back to a time when Lyon was known not as a football stronghold, but as Lugdunum—the beating heart of Roman Gaul.

Performance Football Apparel

Genoa CFC Unveil Daring New Home Shirt for 25/26 With Kappa

Genoa CFC have ripped up the script for the 2025/26 season, unveiling a bold new home kit from Kappa that rewrites tradition with unapologetic flair.

Performance Football Apparel

Swanning into Style | Walton & Hersham FC Push Boundaries For 25/26 Kits

Catching the eye thanks to a creative approach that belies their league status, Southern League South side Walton & Hersham FC have dropped their kits for 25/26.

Performance Football Apparel

Cádiz CF Get A Beautifully Bespoke Away Jersey From Macron For 25/26

Ceramic culture meets cardinal identity in Macron’s latest drop for Cádiz CF. The Andalusian outfit steps into the 2025/26 La Liga Hypermotion season draped in heritage, with a new away kit that doesn’t just dress the players—it tells a story.

Performance Football Apparel

RSC Anderlecht & Mosaert Blend Football Culture With Creative Flow For The Official 25/26 Kits

Forty years after Grand Jojo’s ‘Anderlecht Champion’ lit up Belgian football culture, RSC Anderlecht and creative powerhouse Mosaert are flipping the script once again. The two come together for a full-season collection, unveiling four fresh kits for 2025/26.

Performance Football Apparel

adidas & Leeds United Unveil A Sharp Home Kit For 2025/26

For their return to the Premier league next season, Leeds United and adidas pay a sentimental tribute to the fans, using their matchday journey to Elland Road as inspiration behind the sharp designs of their new 25/26 home kit. It’s clean, it’s classic, and it’s Peacocks through and through.

Performance Football Apparel

adidas & Fenerbahçe Reunite For Bold 25/26 Kit Drop

A new era dawns on the banks of the Bosphorus, and it's stitched with three stripes. Fenerbahçe have officially unveiled their 2025/26 kits, marking the beginning of a freshly minted partnership with adidas.

Performance Football Apparel

AC Milan & PUMA Present Diavolo Away Threads For 25/26

A devil returns to the fabric of Capital Morale as PUMA and AC Milan unveil a sinful new away kit for 2025/26. The design is a bold homage to the club’s roots, culture, and devilish edge. This one’s crisp, cruel, and as deadly as that Rossineri counter-attack.

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