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Performance Football Apparel

FC Augsburg & Mizuno's 26/27 Home Shirt Has Our Attention

FC Augsburg and Mizuno might have just dropped an early contender for kit of the season with the launch of the 2026/27 home shirt. Drawing on the city's Roman roots, the Bundesliga side have delivered a look that's as striking as it is beautifully considered.
Home Features

The Football Crest Is Sacred – But It Still Needs Updating

Football supporters have a curious relationship with change. Give them a new manager and they'll debate it. A new signing and they'll judge it. A new kit and they'll inevitably buy it. A new badge, however? That's where things get emotional.
Home Features

Looking Back at Nike's 'The Secret Tournament'

The release of the Nike Scorpion Pack has got us all bleary eyed and nostalgic, remembering the golden age of football that was 2002. So we figured rather than reminisce on our own, crying into our beer and arguing about whether a team from then would beat a team from now (one for another time), we’d instead take you all with us for a dive into the wonderful world that was “The Secret Tournament”.
Home Features

Norway’s Football Project Has Reached Its Moment

Norway’s 2-1 victory against Brazil in the last 16 of the World Cup has changed the temperature of a nation.
12 Pentagons Revisits a Viral Favourite With the New J-Swerve Classic
 Miscellaneous
PUMA Kicks Off the New Season with the Arrival Pack
 Football Boots
Have Venezia FC & Nocta Found Their Rhythm?
 Football Apparel
NFL & Fanatics Reunite for Season 2 of 'Football Meets Football' Jersey Collection
 Clothing
Sam Kerr is Still Chasing More
 Interviews

World Cup 2026

Performance Football Equipment

adidas Unveils TRIONDA FINAL as the World Cup Enters Its Defining Moments

After weeks of drama, surprises and unforgettable performances, the 2026 World Cup has now reached the stage where every touch, tackle and goal carries even greater significance. The semi-finals, bronze final and final are where legacies are made, and as the pressure intensifies, all eyes inevitably turn to the centre of the action – the match ball.
Features

Mexico v England Was Beautiful Bedlam in My Boudoir

Mexico v England. Scheduled for a 1am kick-off in Britain on a Sunday night, or, more accurately, a Monday morning. It was never going to be a traditional viewing experience, was it? But for me, that was precisely what made it special.
Features

Norway’s Football Project Has Reached Its Moment

Norway’s 2-1 victory against Brazil in the last 16 of the World Cup has changed the temperature of a nation.
Design Miscellaneous

SURGEON Reimagines adidas World Cup 2026 Jerseys As One-Of-One Ponchos

When it comes to deconstructing and rebuilding footwear into something entirely new, few do it better than Dominic Ciambrone, better known as The Surgeon. Alongside his team at SURGEON, he's built a reputation on craftsmanship, premium customisation and turning sporting icons into wearable art. Now, that same approach is being applied to football for what is a concentrated dose of Creative Soccer Culture.
Features

At the World Cup, DR Congo Have Found Hope

There will be plenty of people in England who look at Wednesday’s Round of 32 tie in Atlanta and see a favourable draw.
Features

Jordan May Be Going Home, But Their World Cup Dream Has Only Begun

For a few minutes in Santa Clara, Jordan were ahead at a World Cup. Nizar Al-Rashdan had put them in front against Algeria, giving the country its first lead at football’s biggest tournament.
Features

Are the 2026 World Cup Stadiums Setting a New Standard for Football?

The World Cup was supposed to be about the football, so why can't anyone stop talking about the stadiums? As the tournament unfolds, America's colossal stadiums have stolen plenty of attention. It's left us wondering, are we maybe too attached to tradition and history in Europe? Maybe it's time to look to the future of the game...
Features

How Football Brought Haiti Together Again

Haiti lost 3-0 to Brazil. On paper, that is the story: one of football’s great superpowers handling a side making only their second World Cup appearance, their first since 1974.
Home Interviews

Digital Cover | Kylian Mbappé Is Already Thinking About the Next Moment

Kylian Mbappé has spent most of his adult life being described like a future event.

Read Article

Latest News

Performance Football Apparel

Sampdoria’s New Home Jersey Is Giving Old-School Italian Energy

When you see royal blue paired with white, red and black bands across the chest in the style of the St George’s Cross, you immediately think of Sampdoria. Few clubs have that same level of instant recognisability.
Lifestyle Clothing

NFL & Fanatics Reunite for Season 2 of 'Football Meets Football' Jersey Collection

After a hugely successful debut, the NFL and Fanatics are back for a second season of their Football meets Football collection, once again bringing together the worlds of American football and soccer through a unique jersey concept that continues to blur the lines between two of the biggest sports on the planet.
Performance Football Apparel

Club America Unveil New 2026/27 Home Shirt from adidas

Club América and adidas have officially revealed the club's new home shirt for the 2026/27 season, kicking off the countdown to Las Águilas' 110th anniversary in style.
Performance Football Apparel

Ezeta Turn The Italian Riviera Into A Football Jersey With New Portofino FC Special Edition

At a time when much of the industry seems to be moving towards stripped-back aesthetics, minimalist templates and retro-inspired simplicity, Ezeta continue to march confidently in the opposite direction. While others chase trends, The Italian brand remain committed to doing what they do best: telling stories through design. The result is a catalogue of jerseys that feel genuinely bespoke.
Performance Football Boots

PUMA Ready Neymar for His Brazil Return With New Signature Future From KidSuper

Ready to standout in the sea of pink that's been present at this World Cup, PUMA have tapped up KidSuper to create a special edition Future for Neymar Jr. as he sets his sights on a return to the Brazil team.
Performance Football Boots

Is Reebok's Sidewinder a "Proper" Football Boot Option?

It’s been a beat, but Reebok are back in the boot game with the reveal of the Sidewinder, the brand’s first football performance footwear in almost three decades.
Lifestyle Clothing

Savannah Oh’s Latest Drop Continues Blokecore’s Evolutionary Journey

If you’re in New York for the World Cup then take a trip to 47 Chrystie St in Chinatown where you can add a bespoke touch to your wardrobe courtesy of Savannah Oh. This is Blokecore-meets-upcycling and it hits.
News

Design FC Invite Youths Across the Globe To Reinvent Their Nation’s Jerseys

Amid the spectacle and intensity of the World Cup, it’s often the quieter creative stories that leave a lasting impression. One such project comes from Design FC, whose Youth Creative Collective offers a fresh, youth-led take on international identity, reimagining football jerseys through the eyes of the next generation.

Latest Boots + Kits

Performance Football Boots

PUMA Kicks Off the New Season with the Arrival Pack

Ready for a fresh start to the season, PUMA has unveiled the Arrival Pack, headlined by the debut of the all-new ULTRA NITRO 7 and backed up by slick new colour updates for both the FUTURE 9 and KING.

FC Augsburg & Mizuno's 26/27 Home Shirt Has Our Attention
Performance Football Apparel
Sampdoria’s New Home Jersey Is Giving Old-School Italian Energy
Performance Football Apparel
Have Venezia FC & Nocta Found Their Rhythm?
Performance Football Apparel
Genoa’s New Home Shirt Design Takes Inspiration From an Unusual Source
Performance Football Apparel
Club America Unveil New 2026/27 Home Shirt from adidas
Performance Football Apparel
Performance Football Boots
New Balance Drop the 'Neon Tide' Pack Ahead of the New Season
Performance Football Boots
Mizuno Gear up for Preseason With the ‘Bright Black’ Pack
Performance Football Boots
Skechers Honour Harry Kane Becoming England’s Top Scoring World Cup Player
Performance Football Boots
Nike Drop the Mercurial-Centric 'Scorpion Pack'
CREATIVE SOCCER CULTURE

Features + Interviews

Features

The Football Crest Is Sacred – But It Still Needs Updating

Football supporters have a curious relationship with change. Give them a new manager and they'll debate it. A new signing and they'll judge it. A new kit and they'll inevitably buy it. A new badge, however? That's where things get emotional.
Features

Looking Back at Nike's 'The Secret Tournament'

The release of the Nike Scorpion Pack has got us all bleary eyed and nostalgic, remembering the golden age of football that was 2002. So we figured rather than reminisce on our own, crying into our beer and arguing about whether a team from then would beat a team from now (one for another time), we’d instead take you all with us for a dive into the wonderful world that was “The Secret Tournament”.
Features

The Return of the Football Collector

For two days in May, the smallest things at Protein Studios, Shoreditch, received some big treatment.

Interviews

VANGUARD: The Creative Soccer Community | DOVE

Alvaro Alonso Martin’s artistry usually begins with a coffee: coffee with milk, left beside a blank page until the ideas start to move.
Features

After Years Of Almosts, Uzbekistan Is Finally Here

In Tashkent, history will arrive with breakfast. Around 7am on June 18th, while much of Uzbekistan is waking up, the national team will walk out at the Azteca for the first World Cup match in the country’s history.
Interviews

Meet The Photographer Capturing Argentina’s Football Religion

Before photographer Camila Faraci was born, she says, she already had a football team. Not a name, not yet, but a club.
Interviews

Digital Cover | Kylian Mbappé Is Already Thinking About the Next Moment

Kylian Mbappé has spent most of his adult life being described like a future event.
Interviews

Digital Cover | Malick Thiaw: For The Love of Defending

Malick Thiaw isn’t your archetypal defender. He’s different, and representative of a new, exciting modern era of defending.

Home Features

How Como 1907 Became Football’s Most Beautiful Idea

There are worse places to watch football than Lake Como. That much becomes clear before a ball has even been kicked.

Read Article

Style

Lifestyle Clothing

NFL & Fanatics Reunite for Season 2 of 'Football Meets Football' Jersey Collection

After a hugely successful debut, the NFL and Fanatics are back for a second season of their Football meets Football collection, once again bringing together the worlds of American football and soccer through a unique jersey concept that continues to blur the lines between two of the biggest sports on the planet.
Lifestyle Clothing

Pompeii x LA Galaxy Is a Streetwear Take on Football Culture Done Right

There’s no shortage of football-inspired fashion collaborations these days, but every so often one comes along that feels genuinely considered rather than simply sticking a club crest on a hoodie. That’s exactly how I feel about the latest collaboration between Madrid-based luxury lifestyle brand Pompeii and six-time MLS Cup champions LA Galaxy.
Lifestyle Clothing

adidas, Brain Dead & Disney Combine for a Weird & Wonderful Take on Creative Soccer Culture

Didn’t see this coming, did you? One of the most iconic silhouettes in pop culture riding all over one of the most iconic silhouettes in World football. Well that’s what adidas Originals, Brain Dead and Disney have just offered up.
Lifestyle Clothing

Savannah Oh’s Latest Drop Continues Blokecore’s Evolutionary Journey

If you’re in New York for the World Cup then take a trip to 47 Chrystie St in Chinatown where you can add a bespoke touch to your wardrobe courtesy of Savannah Oh. This is Blokecore-meets-upcycling and it hits.
Lifestyle Clothing

Closer Look at the Seven-Nation Nike X2 Collection

With the global retail date upon us, we take a look at the Nike X2 collection, which sees the Swoosh partnering with seven federations, seven collaborators and seven community organisations to create some of the most unique looks at the World Cup.
Lifestyle Clothing

“Look of Football” Explores the Game's New Visual Language

With the World Cup bringing football into sharp global focus, "Look of Football" arrives at exactly the right moment.
Lifestyle Sneakers

Désiré Doué's Nike Atelier Shoe Is the Ultimate Flex

There is something rather extraordinary about having a one-of-one shoe made to celebrate a specific moment.
Lifestyle Clothing

The Nike x Cactus Jack T90 Collection Is Finally Here and It’s Glorious

The World Cup is in full swing, and the momentum just keeps building. Nike, never one to sit back, is pushing things forward on the cultural side with a wave of bold campaigns and collabs. And right at the centre of the noise? Travis Scott, whose latest Cactus Jack link-up is finally here in full.

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