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120 Articles

Features

Brooks Has Found a Clever Way Into Football

Brooks Running has no business being on the front of a Premier League training shirt. And yet it makes complete sense.
Features

Inside Nike’s 24-Hour Boot Shop

Elite footballers are particular people, and understandably so. When your feet are responsible for your reputation and your livelihood, an almost-right pair of boots isn’t really right at all.

Features

How EA Became Music’s Unlikely Tastemaker

For almost three decades, FIFA has shaped the musical tastes of its audience with an influence no traditional platforms can replicate.
Features

Who Is Football’s Next Big Challenger Brand?

A few years ago, suggesting that Skechers might become a serious football brand would have sounded utterly ridiculous.
Features

Intra: A New Beckham Legacy

Intra is quickly carving out its own space at the intersection of football, fashion and culture. Its first World Cup-inspired drop set the tone for a brand that already feels distinctly its own, and behind it Romeo Beckham is beginning to carve out a creative legacy of his own alongside Justin Saul, one that feels separate from the shadow of the Beckham name.
Features

Why the Pantofola d’Oro x Thebe Magugu Collab Deserves Your Attention

Football and fashion collaborations are a dime a dozen these days. What once felt rare and exciting has become commonplace, with brands constantly searching for the next crossover opportunity.

Features

How USL's Atlético Dallas Built Its Myth

Building a football identity from scratch presents a very different problem to redesigning one that has been around for a century.
Features

Inside Palermo’s Fresh New Identity

Modern football rebrands are pretty predictable. When a club suddenly feels like it needs to feel contemporary, sans-serif is locked in, historical details dug up and, several hundred words of brand strategy later, you end up with something that tends to look like every other rebrand.
Features

How Women’s Jerseys Are Changing the Kit Game

From designs inspired by female artists to colorways changing the heavily guarded men’s national and club palette, bespoke women’s jerseys emerging on the biggest stages are trading nostalgia for experimentation – and changing jersey culture in the process.
Features

The Evolution of Salford City’s Identity

After more than a decade in red, Salford City are returning to orange for 2026/27. But with a new crest rooted in the streets and landmarks of Salford, this is about far more than changing the colour of a football shirt.
Features

Why Are Macron’s Football Kits So Good Right Now?

I’ll be honest: I’m a little football-shirted out right now – and I appreciate that’s probably not a particularly popular thing to say in 2026 (and especially on SoccerBible).
Features

Will adidas' 3D Boot Change Football Boot Culture Forever?

23 July 2026. Philadelphia Union's young prodigy, Cavan Sullivan, makes history, becoming the first player to wear a fully 3D-printed football boot in a professional match. On the surface, it's a landmark moment for football footwear innovation. But look a little closer and it raises a much bigger question: does this signal the beginning of the end for football boots as we've always known them?
Features

Athens Kallithea Is Just Going With The Flow

Athens has a vibe right now. My Instagram feed is full of cool designers, artists, wine bars and generally good things coming out of the Greek capital.
Features

The Best Football Rebrands Begin With What’s Already There

For a while, modernising a football club meant teaching it to look less like one, with crests stripped back and typefaces made geometric.

Features

Mizuno's Kit Game is Proving Less Really is More

In a football landscape obsessed with doing more, Mizuno have mastered the art of less is more. Fewer clubs. Less noise. Just beautifully considered kits and campaigns that prove culture will always outlive hype.
Features

This World Cup Was Broken & Compromised But Still Beautiful

Now the World Cup is over, I've been thinking about the version of this World Cup that belonged to Donald Trump and Gianni Infantino.

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